University of Pennsylvania
Business Foundations Specialization

Ends tomorrow. Heat up your career with courses from Google, IBM, and more for £190/year. Save now.

University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

289,455 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(18,891 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,891 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 110 hours

What you'll learn

Skills you'll gain

Category: Brand Strategy
Category: Consumer Behaviour
Category: Marketing
Category: Strategic Marketing
Category: Price Negotiation
Category: Customer Insights
Category: Go To Market Strategy
Category: Customer experience strategy (CX)
Category: Marketing Communications
Category: Branding
Category: Marketing Strategy and Techniques
Category: Brand Awareness
Category: Brand Loyalty
Category: Communication Strategies

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Financial Accounting
Category: Accrual Accounting
Category: Balance Sheet
Category: Bookkeeping
Category: Financial Statement Analysis
Category: Financial Reporting
Category: Accounting
Category: Financial Analysis
Category: Income Statement
Category: Revenue Recognition

What you'll learn

Skills you'll gain

Category: Decision Making
Category: Human Capital
Category: Organizational Structure
Category: Organizational Change
Category: Employee Performance Management
Category: People Management
Category: Change Management
Category: Leadership and Management
Category: Recruitment
Category: Team Motivation
Category: Performance Management
Category: Leadership Studies
Category: Organizational Effectiveness
Category: Compensation Management
Category: Job Analysis

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Financial Analysis
Category: Capital Budgeting
Category: Financial Modeling
Category: Cash Flow Forecasting
Category: Return On Investment
Category: Business Valuation
Category: Asset Management
Category: Working Capital
Category: Risk Analysis
Category: Financial Planning
Category: Financial Management

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Operations Management
Category: Root Cause Analysis
Category: Capacity Planning
Category: Process Improvement
Category: Supply Chain Management
Category: Process Analysis
Category: Continuous Improvement Process
Category: Statistical Process Controls
Category: Process Flow Diagrams
Category: Resource Utilization
Category: Process Management
Category: Workflow Management
Category: Lean Methodologies
Category: Operational Efficiency
Category: Quality Management

What you'll learn

Skills you'll gain

Category: Financial Accounting
Category: Business
Category: Entrepreneurship
Category: Feasibility Studies
Category: Business Analysis
Category: Marketing Strategies
Category: Strategic Thinking
Category: Business Planning
Category: Marketing Planning
Category: Peer Review
Category: New Business Development
Category: Product Development
Category: Finance
Category: Analysis
Category: Marketing
Category: Accounting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses287,101 learners
Christian Terwiesch
University of Pennsylvania
8 Courses180,850 learners
Brian J Bushee
University of Pennsylvania
5 Courses491,531 learners

Offered by

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions