Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para planejar e colocar em prática uma estratégia de Marketing Digital considerando todos os aspectos relacionados com a conquista de clientes e participação de mercado.
Planejamento Estratégico de Marketing Digital Specialization
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Planejamento Estratégico de Marketing Digital Specialization
Como o planejamento colabora com o marketing. Desenvolva suas habilidades para planejar e colocar em prática uma estratégia de Marketing Digital.
Instructors: Kleber Oliveira
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Media Planning
- Customer experience strategy (CX)
- Marketing Strategy and Techniques
- Marketing Effectiveness
- Marketing Planning
- Advertising Campaigns
- Customer Insights
- Strategic Marketing
- Target Market
- Campaign Management
- Marketing Analytics
- Content Strategy
- Performance Analysis
- Marketing
- Key Performance Indicators (KPIs)
- Digital Marketing
- Performance Measurement
- Consumer Behaviour
- Marketing Strategies
- Return On Investment
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
96 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Fundação Instituto de Administração
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Integrated Marketing Communications
Category: Consumer Behaviour
Category: Strategic Marketing
Category: Marketing Strategies
Category: Target Audience
Category: Social Media Marketing
Category: Marketing Planning
Category: Digital Advertising
Category: Customer Insights
Category: Marketing
What you'll learn
Skills you'll gain
Category: Agile Methodology
Category: Storytelling
Category: Target Market
Category: Brand Strategy
Category: Consumer Behaviour
Category: Content Strategy
Category: Persona Development
Category: Marketing Strategy and Techniques
Category: Customer Insights
Category: Customer experience strategy (CX)
Category: Marketing
Category: Digital Marketing
What you'll learn
Skills you'll gain
Category: Marketing Strategies
Category: Marketing Analytics
Category: A/B Testing
Category: Marketing Channel
Category: Key Performance Indicators (KPIs)
Category: Digital Marketing
Category: Marketing Automation
Category: Automation
Category: Performance Measurement
Category: Customer experience strategy (CX)
Category: Marketing Effectiveness
Category: Performance Analysis
What you'll learn
Skills you'll gain
Category: Target Audience
Category: Consumer Behaviour
Category: Marketing Communications
Category: Digital Marketing
Category: Customer Insights
Category: Marketing Planning
Category: Customer Analysis
Category: Marketing Analytics
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Product Lifecycle Management
Category: Customer experience improvement
Category: Campaign Management
Category: Customer Engagement
Category: Advertising Campaigns
Category: Performance Reporting
Category: Media Planning
Category: Return On Investment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo dependerá da sua disponibilidade. Recomendamos que você se dedique aos estudos diariamente, completando um módulo a cada semana.
Para acompanhar este programa de cursos integrados, que é destinado a alunos iniciantes no tema, não há necessidade de conhecimentos prévios. Contudo, experiência em atuar em áreas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos estão dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,