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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2551 - 2575 of 6,666 Reviews for Foundations of Digital Marketing and E-commerce

By sharik k

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Aug 7, 2022

Upto point knowledge

good engaging skils

great use of visuals

By Eduardo A R

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Aug 3, 2022

Great overview. Content delivery was great. I learned a lot.

By Mohamed S

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Jul 31, 2022

Instructor so professional, clear and direct in main points,

By MOHAMED E

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Jul 30, 2022

I FOUND IT HELPFUL , ORGANIZED AND WELL TAILORED

THANKS A LOT

By Jackson

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Jul 4, 2022

Gives you a lot of foundation that you can later build upon.

By Karina d S G

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Jun 15, 2022

I loved it this course

it's so easy to understand and learn.

By Jordy A J R

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Jun 7, 2022

Una buena introducción al marketing digital y al e-commerce.

By Carlos H S C

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Aug 8, 2025

Excelente, muy bien estructurado y con muy buenos recursos.

By Jimit S

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Jul 6, 2025

Great start to a career in Digital Marketing and E-commerce

By Christine J E

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Mar 9, 2025

THIS HELPS ME TO MAXIMIZE MY KNOWLEDGE IN DIGITAL MARKETING

By Carmen d P

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Mar 5, 2025

Es un excelente curso con buen material de videos y escrito

By Rakshitha K

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Feb 23, 2025

good.......................................................

By Rosemary W

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Feb 20, 2025

The topics are well explained making it easy to understand.

By Ketki N

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Jan 20, 2025

It was amazing. Got to know many things in detail and depth

By Catherine A A

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Dec 24, 2024

i really enjoyed every bit of it, i got to learn new things

By ali y

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Nov 18, 2024

Detail work on basics, very helpful. Much needed. Thumbs UP

By MUHAMMAD A M

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Sep 26, 2024

I loved to learn these terms. Thanks to wonderful teachers.

By Joseph N

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Sep 18, 2024

Very good introduction to key concepts. Also very engaging!

By Mayelin V

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Jul 21, 2024

Excellent presentation of digital marketing and e-commerce.

By Akeyah K

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May 21, 2024

very informational and easy to finish. Great Work GOOGLE!!!

By Kyrylo H

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Apr 14, 2024

Great introduction into digital marketing & e-comm. Thanks.

By Tess R

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Feb 9, 2024

Very informative! Love the video + reading course structure

By abhishek s

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Oct 23, 2023

Very informative and super easy to learn a high value skill

By Ian M

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Oct 18, 2023

Relevancy, job-readiness, practical application. That's it.

By JUSTIN A B

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Oct 11, 2023

I have enjoyed this class. Was a lot better than I thought.