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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,151 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of eight courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1451 - 1475 of 1,483 Reviews for Attract and Engage Customers with Digital Marketing

By Nathan C

Dec 1, 2023

I wish there was more specific guidance concerning SEO. It seemed very general and not practicable without further research.

By Neha A

Jul 15, 2025

The coach is encouragive and expressive, but not audible at many times. which makes us rewarch it many times.

By Elizabeth C K

Sep 19, 2024

I think you should add videos guiding learners step by step on how to create google ads rather than images

By Zamzam M M

Nov 22, 2022

is important course for everyone that want to work online thanks coursera for give me this opportunity

By Mercy N

Dec 17, 2024

I felt like the instructor did not articulate the concepts clearly. I really struggled with this one.

By Sher a

Aug 9, 2024

this course were great to me because i have learn more and more thing from this.

By Lipsa R

Sep 10, 2022

all over good but little bit problem to understand the activity and practical.

By Owen S

Apr 15, 2024

The audio recording for this course was very weak and difficult to understand.

By Tusavechico P

Sep 12, 2024

i need step by step and in action how to do things not just an explanation

By mark s M

Feb 5, 2025

I thought there will be hands on tutorials on how to do SEM

By ANALIA A V

May 26, 2025

no começo foi legal mas depois começou a ficar chatoooooo

By RAHUL P

Aug 31, 2022

Course was really good. Few things were found repetitive.

By Ahmed S

Aug 31, 2022

I think it needs about 20% improvment.

By Natalie P

Jul 16, 2023

It was a lot of detailed info quick

By Aum D

Jun 24, 2022

it was okay, not phenomenal.

By Premkanth G M

Oct 4, 2022

I mean it was pretty long.

By Adonis

Jan 28, 2023

Lack of practice

By Raphael A

Oct 10, 2022

Great course

By Kajopelaye-ola C

Sep 10, 2022

Great

By prateek m

Mar 30, 2024

good

By mohit b

Jan 14, 2023

Good

By Aman S

Oct 11, 2022

By Madhuri D

Jul 13, 2025

The course felt quite repetitive at times, making it seem longer than necessary. While an overview is helpful, it could have been more concise and focused. Key topics like on-page and off-page SEO, as well as black hat SEO techniques, were missing. The section on Google Ads was very basic—more of an introduction than a hands-on experience. Overall, the course provides a basic foundation but lacks depth and practical application in several areas.

By Javier T

Jul 6, 2025

I don't like the course and I can't see the way of stop my subscription

By Anna R

Jul 2, 2024

it was hard to understand the instructor speak very fast