Northwestern University
Social Media Marketing Specialization
Northwestern University

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Randy Hlavac

Instructor: Randy Hlavac

117,021 already enrolled

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Get in-depth knowledge of a subject
4.7

(4,636 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(4,636 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Digital marketing strategies and tactics

  • Using AI systems to create strategic, competitive and market insights

  • Using AI to create content to attract high-value markets to your website

  • Creating multimedia content using AI technologies

Details to know

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Taught in English

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Specialization - 6 course series

What is Social?

What is Social?

Course 18 hours

What you'll learn

Skills you'll gain

Category: Social Media Strategy
Category: Social Media
Category: Marketing Strategies
Category: Market Analysis
Category: Professional Networking
Category: Target Audience
Category: Social Media Marketing
Category: Social Media Management
Category: Content Strategy
Category: Digital Transformation
Category: Business Transformation
The Importance of Listening

The Importance of Listening

Course 27 hours

What you'll learn

Skills you'll gain

Category: Analytics
Category: Text Mining
Category: Data-Driven Decision-Making
Category: Content Strategy
Category: Social Media
Category: Crisis Management
Category: Big Data
Category: Marketing Analytics
Category: Real Time Data
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Social Media Strategy
Category: Content Creation
Category: Blogs
Category: Customer Engagement
Category: Writing
Category: Lead Generation
Category: Multimedia
Category: Target Market
Category: Social Media Marketing
Category: Marketing Strategies
Category: Marketing Effectiveness
Category: Social Media
Category: Content Marketing

What you'll learn

Skills you'll gain

Category: Integrated Marketing Communications
Category: Advertising
Category: Paid media
Category: Content Marketing
Category: Marketing Strategies
Category: Social Media Strategy
Category: Key Performance Indicators (KPIs)
Category: Earned Media
Category: Customer Engagement
Category: Content Creation
Category: Digital Media Strategy
Category: Social Media Marketing
Category: Marketing Communications
Category: Facebook
Category: Global Marketing
Category: Digital Advertising
Category: Owned Media
Category: Social Media Campaigns
Category: A/B Testing
Category: Social Media
The Business of Social

The Business of Social

Course 56 hours

What you'll learn

Skills you'll gain

Category: Data Security
Category: Performance Measurement
Category: Information Privacy
Category: Social Media Management
Category: Key Performance Indicators (KPIs)
Category: Marketing Budgets
Category: Integrated Marketing Communications
Category: Return On Investment
Category: A/B Testing
Category: Law, Regulation, and Compliance
Category: Social Media Strategy
Category: Business Metrics
Category: Social Media Marketing
Category: Program Management
Category: Social Media
Category: Marketing Effectiveness
Category: Customer Engagement
Category: Business-To-Consumer

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Key Performance Indicators (KPIs)
Category: Budgeting
Category: Business Planning
Category: Marketing Strategies
Category: Social Media
Category: Performance Measurement
Category: Customer Engagement
Category: Peer Review
Category: Social Media Strategy
Category: Marketing
Category: Marketing Planning
Category: Planning
Category: Market Analysis
Category: Strategic Marketing
Category: Campaign Management

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Instructor

Randy Hlavac
Northwestern University
13 Courses275,023 learners

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