Fundação Instituto de Administração
Marketing e Data Science Specialization
Fundação Instituto de Administração

Marketing e Data Science Specialization

Como a ciência de dados colabora com o marketing. Desenvolva suas habilidades para analisar consumidores, mercados e concorrentes com base em dados.

Andres Veloso
Sofia Ferraz
Rodolfo Rocha

Instructors: Andres Veloso

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Get in-depth knowledge of a subject
4.4

(6 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.4

(6 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Portuguese (Brazil)

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing
Category: Target Market
Category: Strategic Marketing
Category: Value Propositions
Category: Customer Insights
Category: Data-Driven Decision-Making
Category: Marketing Strategy and Techniques
Category: Marketing Analytics
Category: Market Data

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Analytics
Category: Digital Marketing
Category: Key Performance Indicators (KPIs)
Category: Marketing Strategies
Category: E-Commerce
Category: Market Analysis
Category: Performance Measurement
Category: Customer Insights
Category: Marketing

What you'll learn

Skills you'll gain

Category: Artificial Neural Networks
Category: Pandas (Python Package)
Category: Predictive Modeling
Category: Statistical Analysis
Category: Regression Analysis
Category: Customer Engagement
Category: Data Visualization Software
Category: Performance Measurement
Category: Marketing Analytics
Category: Target Market
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Market Research
Category: Data Analysis
Category: Decision Tree Learning
Category: Sales Strategy
Category: Customer Analysis

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Cross Selling
Category: Time Series Analysis and Forecasting
Category: Key Performance Indicators (KPIs)
Category: Product Knowledge
Category: Data Analysis
Category: Marketing Strategies
Category: Product Promotion
Category: Python Programming
Category: Data Visualization Software
Category: Customer Analysis
Category: Marketing Analytics
Category: Market Analysis
Category: Marketing

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Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,284 learners

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