This specialization equips aspiring entrepreneurs with the skills to develop and launch IT-based startups. You will learn to use existing frameworks to systematically identify opportunities, transform ideas into viable products, conduct market analysis, and create compelling business models and pitches. Gain insights from industry leaders and master the entrepreneurial journey from ideation to execution. The frameworks introduced here are based on best practices from Google Design Sprint methods by Jake Knapp et al. and the Disciplined Entrepreneurship framework by Bill Aulet, MIT.
Information Technology Entrepreneurship & Startup Specialization
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Information Technology Entrepreneurship & Startup Specialization
Master IT-based Entrepreneurship and Innovation. Systematically Ideate and Launch Innovative IT-based Startups
Instructor: Soumya Sen
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
How to brainstorm a new product idea with startup teams.
How to conduct a market analysis, customer discovery interviews, market sizing, and more.
Overview
Skills you'll gain
- New Product Development
- Customer Acquisition Management
- Value Propositions
- Brainstorming
- Business Analysis
- Growth Strategies
- Ideation
- Market Analysis
- New Business Development
- Process Mapping
- Market Opportunities
- Persona Development
- Strategic Partnership
- Entrepreneurship
- Target Market
- Price Negotiation
- Competitive Analysis
- Business Modeling
- Go To Market Strategy
- Problem Solving
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
32 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Minnesota
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Entrepreneurship
Category: Business Strategies
Category: Business Modeling
Category: Emerging Technologies
Category: Innovation
Category: Information Technology
Category: Technology Strategies
Category: Team Building
Category: Scalability
Category: New Business Development
Category: Legal Risk
What you'll learn
Skills you'll gain
Category: Process Mapping
Category: Prioritization
Category: Customer Insights
Category: New Product Development
Category: User Research
Category: Business Analysis
Category: Technology Solutions
What you'll learn
Skills you'll gain
Category: Value Propositions
Category: Product Lifecycle Management
Category: Business Modeling
Category: Business Strategy
Category: Strategic Partnership
Category: Customer Acquisition Management
Category: Competitive Analysis
Category: Persona Development
Category: Target Market
Category: Go To Market Strategy
Category: Product Management
Category: Market Opportunities
Category: Product Requirements
What you'll learn
Skills you'll gain
Category: Business Metrics
Category: Presentations
Category: Customer Acquisition Management
Category: Fundraising
Category: Business Strategies
Category: Product Strategy
Category: Product Development
Category: Business Planning
Category: Price Negotiation
Category: Entrepreneurship
Category: Financial Modeling
Category: Cost Accounting
Category: Growth Strategies
Category: Value Propositions
Category: New Product Development
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Frequently asked questions
If pursuing the specialization, it is recommended to complete the courses in sequence. They are 1) Getting Starting with IT-based Entrepreneurship, 2) The Ideation Process, 3) Market Analysis, and 4) Business Model & Product Pitch.
Learners will be able to learn how to brainstorm a new product idea with startup teams. Also, discover how to conduct a market analysis, customer discovery interviews, market sizing, and more.
Undergraduate preferred and those who are thinking about new ideas and want to ideate with standard frameworks.
More questions
Financial aid available,