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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,714 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4501 - 4525 of 6,630 Reviews for Foundations of Digital Marketing and E-commerce

By Sajid H

•

Aug 25, 2022

A great course.

By globalace a

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Aug 5, 2022

Very impressive

By abeed k

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Jul 15, 2022

GREAT Teaching

By Nat L

•

Jul 5, 2022

Breathtaking!!!

By Chandana S

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Jun 10, 2022

Amazing course!

By Merve U

•

Jun 9, 2022

Amazing course!

By DAHIANA L V B

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Aug 1, 2025

Me gusto mucho

By JONATHAN D M V

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Jul 29, 2025

muy buen curso

By Miguel T

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Jul 24, 2025

muy buen curso

By Eric Q

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Jul 22, 2025

muy buen curso

By Pooja

•

Jul 1, 2025

learned a lot.

By Dr.S.Sivaneshwaran

•

Jun 29, 2025

Great Learning

By Alonso L D l C

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May 29, 2025

Easy and clear

By Mariana A

•

May 17, 2025

Muy didáctico!

By M.saad k

•

Apr 28, 2025

Great Coursera

By ANA R P D S

•

Apr 12, 2025

Muito incrível

By Sumit R

•

Apr 4, 2025

bestest course

By MD H H

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Mar 25, 2025

very excellent

By PROF. J Y S

•

Mar 24, 2025

nice programme

By Aman D

•

Mar 17, 2025

Perfect Course

By Neïka F

•

Feb 21, 2025

it was so good

By Ann M

•

Jan 17, 2025

so far so good

By Maged H

•

Dec 22, 2024

It's wonderful

By Melanie M

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Nov 21, 2024

Very detailed.