• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • S

      Stanford University

      Game Theory

      Skills you'll gain: Game Theory, Strategic Decision-Making, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Security Awareness, Data Security, Cryptographic Protocols, Advanced Encryption Standard (AES), Cyber Security Strategy, Secure Coding, Hardening, Data Encryption Standard, Technical Support and Services, Information Technology, Computer Security Incident Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Medical Neuroscience

      Skills you'll gain: Neurology, Anatomy, Medical Science and Research, Psychology, Pathology, Molecular Biology, Biology, Pharmacology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.9K reviews

      Advanced · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      School Health for Children and Adolescents

      Skills you'll gain: Autism Spectrum Disorders, Individualized Education Programs (IEP), Special Education, Nutrition Education, Community Health, School Psychology, Chronic Diseases, Student Support and Services, Nutrition and Diet, School Counseling, Public Health, Public Health and Disease Prevention, Mental and Behavioral Health Specialties, Care Management, Child Health, Patient Evaluation, Care Coordination, Disabilities, Medical Emergency, Behavioral Health

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The University of Edinburgh

      Chicken Behaviour and Welfare

      Skills you'll gain: Ethical Standards And Conduct, Behavior Management, Behavioral Health, Learning Theory, Human Learning, Health Assessment, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Positive Psychology: Martin E. P. Seligman’s Visionary Science

      Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, School Psychology, Working With Children, Education and Training, Research, Human Development, Creativity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Toronto

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Human Development, Psychotherapy, Behavior Management, Social Sciences, Scientific Methods, Creativity, Experimentation, Research, Cultural Diversity, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • D

      Duke University

      Dog Emotion and Cognition

      Skills you'll gain: Psychology, Learning Theory, Training Programs, Anthropology, Social Sciences, Experimentation, Research, Scientific Methods, Non-Verbal Communication, Biology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Mixed · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…8910…77

    In summary, here are 10 of our most popular consumer behavior courses

    • Game Theory: Stanford University
    • Cybersecurity Fundamentals: IBM
    • Medical Neuroscience: Duke University
    • Introduction to Marketing: University of Pennsylvania
    • School Health for Children and Adolescents: University of Colorado System
    • Introduction to Google SEO: University of California, Davis
    • Pricing Strategy: IE Business School
    • Chicken Behaviour and Welfare: The University of Edinburgh
    • Customer Analytics: University of Pennsylvania
    • Positive Psychology: Martin E. P. Seligman’s Visionary Science: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok