• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Abnormal Psychology

      Skills you'll gain: Motivational Interviewing, Psychological Evaluations, Mental Health Diseases and Disorders, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychiatry, Psychotherapy, Clinical Psychology, Behavior Management, Psychosocial Assessments, Mental Health, Cultural Diversity, Psychology, Experimentation, Interpersonal Communications, Stress Management, Learning Theory, Health Disparities, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      679 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 2: Launching your Start-Up

      Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, Business Strategy, Strategic Partnership, Brand Management, Intellectual Property, New Product Development, Team Management, Business Modeling, Presentations, Professional Networking, Equities, Recruitment Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training for High Performing Teams

      Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of Tokyo

      Welcome to Game Theory

      Skills you'll gain: Game Theory, Socioeconomics, Social Sciences, Behavioral Economics, Economics, Strategic Decision-Making, Decision Making, Business Strategy, Strategic Planning, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Food Sustainability, Mindful Eating, and Healthy Cooking

      Skills you'll gain: Food and Beverage, Cooking, Nutrition and Diet, Cultural Diversity, Environment, Compassion, Environmental Issue, Resourcefulness, Mindfulness, Waste Minimization, Food Safety and Sanitation, Adaptability, Environmental Science, Product Lifecycle Management, Behavioral Health, Self-Awareness, Lifelong Learning, Pollution Prevention, Empowerment, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      579 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Mindware: Critical Thinking for the Information Age

      Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Computational Social Science

      Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Big Data, Systems Thinking, Data Science, Research Methodologies, Machine Learning, Data Collection, Computational Thinking, Economics, Policy, and Social Studies, Data Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Arts and Heritage Management

      Skills you'll gain: Leadership and Management, Branding, Business Management, Team Management, Brand Management, Leadership Studies, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Risk Analysis, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      430 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Sustainable Fashion

      Skills you'll gain: Corporate Sustainability, Environmental Regulations, Business Transformation, Environmental Social And Corporate Governance (ESG), Innovation, Business Strategies, Sustainability Reporting, Consumer Behaviour, Business Modeling, Strategic Partnership, Material Handling, Waste Minimization, Product Lifecycle Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      770 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…151617…77

    In summary, here are 10 of our most popular consumer behavior courses

    • Abnormal Psychology: Wesleyan University
    • Entrepreneurship 2: Launching your Start-Up: University of Pennsylvania
    • Biases and Portfolio Selection: Rice University
    • Sales Training for High Performing Teams: HubSpot Academy
    • Welcome to Game Theory: The University of Tokyo
    • Food Sustainability, Mindful Eating, and Healthy Cooking: Stanford University
    • Mindware: Critical Thinking for the Information Age : University of Michigan
    • Computational Social Science: University of California, Davis
    • Arts and Heritage Management: Università Bocconi
    • AI Applications in Marketing and Finance: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok